With a growing passion for ski touring and a deep-rooted outdoor culture in Quebec, we partnered with Arc'teryx and Passerelle to craft the visual identity for the first edition of ON TOUR — a new event series designed to unite the province’s ski community.

We developed a bold, modern identity system that captures the energy of movement, elevation, and shared experience. From trailhead to summit, ON TOUR invites skiers to connect, explore, and celebrate the spirit of adventure that defines Quebec’s backcountry culture.